Please join us in the gallery for a workshop with Barry Schwartz on Sat, Nov 2, from 10 AM - 5 PM.
This workshop will take place in the gallery, masks are encouraged.
Image © Barry Schwartz
WHAT IT TAKES
Building and Maintaining a Photo Career
with Barry Schwartz
Based on his college course, “Professional Practices for Photographers,” Barry Schwartz’s one-day workshop will give a comprehensive overview of the business of photography and best practices, including:
Pricing and negotiating, copyright, contracts, insurance, releases
Marketing online and “IRL”
How to find clients and how they can find you: methods and sources
Soft skills: understanding how clients think and communicating what you offer
Video pricing and licensing
Post-production
Intersections of fine art, editorial, commercial, and retail photography
Art school, graduate degrees, continuing education
Al: why you're more valuable than an algorithm, how you're already using it
Drone licensing
Nearby trades: assistants, stylists, Dils, curators, gallerists, photo editors and photo buyers
Digital Workflow: color and data management, printing, and metadata, all designed to speed your work, keep it safe, keep you sane and clients happy
You’ll walk away from the day with a 28-page Resource Guide, including free and paid software, and further readings, resources, templates, and more.
Light breakfast in the morning. Lunch included. Coffee and tea ALL DAY!
Barry Schwatz headshot © Paul Morgan
Barry Schwartz is a photographer specializing in architecture, documentary work, and portraits. He has taught business practices for over ten years in college classes, workshops, and webinars, and written extensively about the photo business, producing essays, interviews, and profiles of photographers and consultants, including four recent pieces in Lenscratch.
In leadership positions in ASMP for ten years, he worked on books and the Strictly Business Conferences. These experiences informed his teaching, which references multiple specialties and cultures of photographic practice, because that multiplicity is the reality for so many photographers at every level: students, part-time, emerging, and mid-career professionals.
Learn more about his teaching and writing on his blog, Barry Schwartz Not Barry Schwartz, where there is an explanation for the name.